Client: GP Strategies
Visual identity and layout for the 2023 International Women's Day commemorative message for GP Strategies Latin America, in Spanish and Portuguese.
This was a message to be sent to all the GP Strategies branches in Latin America - Thus, a point that the client wanted to stress was the cultural and ethnic diversity within the workforce. Besides images of women of various ethnicities, we aimed to use images of women and girls of various ages and backgrounds.
The piece was also to have a strong institutional appeal, so the visual identity of GP was evoked by the use of their color scheme and graphic elements from the company's logo.